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This web site has the following in the homepage, "Firstleaf is the first fully customizable wine club." Our analyzers noticed that the web site also stated " Instead of sending you random wine selections chosen by experts who dont know you or your taste, we tailor exclusive, small-batch wine selections to match your palate based on your ratings." The Website also said " You control what wines you get, how much, and how often, while we make sure you always get the highest quality wine at the lowest possible price. How can I become a member of Firstleaf? Is there a trial option? To become a member of Firstleaf simply register here."